Print Campaign

Retail Apparel
Lady Bird, a Lilly Pulitzer Via Shop

Our client opened a new retail store and was doing moderate business by relying on local foot traffic for customers. They wanted to get more shoppers coming in the door for their summer resort season collection, manufactured by a well-known national designer brand. Sassafras created a targeted print campaign leveraging the recognition of the well-known designer, while also introducing the new boutique.